The Accha Branding

We often receive inquiries about our studio's name, accompanied by smiles and genuine curiosity. In the rich linguistic landscape of India, the word 'Accha' holds a special place, often used to express approval or agreement. This linguistic gem found its significance during the freelance days of our founder, Kurul, in college.

As Kurul engaged with clients, presenting various design options for projects, the repeated use of 'Accha hai' became a rhythmic refrain—a heartening indication that the designs resonated positively with the audience.

After a lot of thinking on the studio's identity, Kurul discovered a profound connection with the word 'Accha.' Beyond representing the soul of India, it carries a universally positive connotation within the industry. It's more than a name; an affirmation.

If you look at our logo, you'll find 'Accha' nestled within a speech bubble. This captures the heart of the word, showing the good vibes that run through our creative work.