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Rootly
About the brand
Rootly Foods is an experimental brand born from the rich culinary roots of South India, where traditional recipes meet contemporary innovation. Founded by Praveena Saravanan, the brand is a heartfelt tribute to her grandmother's kitchen in Salem, Tamil Nadu. Rootly transforms heirloom recipes into a delectable array of sweets and savories, blending the authenticity of South Indian flavors with modern ingredients. From classic ladoos to inventive fusion sweets and snacks, each creation tells a story of cultural preservation and culinary reinvention.
Project type
Naming, Brand Strategy, Visual Identity, Verbal Identity, Packaging, Art Direction, Product Photography, Web Design, Content marketing
Since day one, partnering with Praveena, has been a genuine journey infused with personal connections and creative dreams. In Praveena's vision, her grandmother stands as the nurturing force, the wellspring of inspiration that uplifted her thoughts and paved the way for this innovative venture.
Rootly, with its experimental and playful spirit, became more than a brand—it's like that friend who's always ready for a new adventure. We took on the challenge of not just designing a website but crafting an immersive digital experience, transforming the packaging into a true work of art, and curating engaging social media content.
The essence lies in staying true to the brand's core—capturing the soulful connection between Praveena, her roots, and the vibrant spirit of Rootly.
