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Project Abhay
About the Project
Project Abhay is a groundbreaking initiative started by Foresight Society & Indian Institute of Technology, Delhi supported by Ministry of Road Transport & Highways, Government of India aimed at revolutionising the well being of truck drivers community of India. Taking a holistic approach designed to address vision & overall wellness related issues faced by truck drivers in India, Project Abhay aims to work towards safer roads resulting in a brighter future for the Logistics sector in India along with improved appeal for truck driving as a viable profession.
Project type
Visual Identity, Editorial Design, Banner Design, Poster Design
In collaboration with Kriti Something, we were tasked with creating the logo and visual identity for Project Abhay.
Understanding the needs of all three stakeholders, we designed a cohesive set of brand collaterals. We designed the visual identity, brand stationery, hoardings, standees, pamphlets, tent, posters and a help book for the truck drivers. The project targets Indian truck drivers, so we drew inspiration from Indian Truck Art to craft visuals that would resonate with them, while keeping the design professional.
Project Abhay has made a positive impact on truck drivers by setting up campsites in multiple cities across India including Nasirabad, Ajmer, Gorakhpur, Jaipur, Lucknow, Indore, and Belgavi.
