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Enii
About the brand
Enii is a homegrown home decor and lifestyle brand focussing on handcrafted textiles of the Indian subcontinent. Started by Aashna Bhagwatprasad, a NIFT Bangalore alumna, the brand is based out of Ahmedabad, Gujarat. Enii Living is inspired by all things that represent India and its diverse culture. The brand is a celebration of the rich past of India for today's uber-Indian lifestyle. They work with craft clusters nationwide to create slow and mindfully designed products for Indian homes.
Project type
Art Direction, Campaign Shoot, Product Photography, Videography
Aashna approached us to capture Enii's latest monsoon collection of home and lifestyle products, Leher. She shared a moodboard reflecting her vision—seeking product shots that were not just ordinary but fresh and distinctive. The collection drew inspiration from the Megh Malhar Raag, symbolizing the invigorating elixir for passions and believed to have the ability to summon rain.
Together, we collaborated to produce a diverse range of images for both the campaign and products. These visuals became instrumental in shaping the brand's social media marketing and catalog design, encapsulating the essence of Leher's unique monsoon-inspired collection.
