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Ajrakh Dreamation
About the brand
Ajrakh Dreamation is a brand led by master artisan Tausif Khatri, a 7th generation artisan specialising in the craft of Ajrakh. The brand is based in Dhamadka, Kutch.
Project type
Photography, Videography, Content Marketing
Partnering with Ajrakh Dreamation, led by master artisan Tausif Khatri, The Accha Studio managed social media to bring the intricacies of the traditional Ajrakh craft to a wider audience. Our team traveled to Dhamadka, Kutch, where we captured the essence of the craft at their production unit. The content strategy was a blend of educational insights and product showcases, crafted to engage audiences with the depth of Ajrakh’s heritage. Through active follower engagement and responsive interaction, we helped deepen understanding and appreciation for this ancient craft form, sharing its unique beauty and techniques with a modern audience.
